OTHER REALITIES
New technological tools applied to film production.
Program description
Artificial Intelligence is the technology of the future. Since its inception, the cinema showed interest in Artificial Intelligence in films such as Metropolis, by Fritz Lang. However, for some time, Artificial Intelligence has made its way into the cinematographic world beyond the narrative. But how has AI specifically changed production? What AI-based tools does the film industry grow?

ANTHROPOLOGY AND AI COMBINED AS A TOOL FOR FILMING
VIRTUAL PRODUCTION:
THE ERA OF REAL TIME
WHAT ARE WE AFRAID OF?
ANTHROPOLOGY AND AI COMBINED AS A TOOL FOR FILMING
Activity description
Publikum helps filmmakers raise awareness of the audience that will see their projects through the combination of anthropological research and artificial intelligence analysis. Toni Roig will speak with Niels Alberg, CEO of this project, about the insights that technology can help us create, how filmmakers are involved in collaborations, and why he believes it is a European way of working with AI.
* Activity in English with simultaneous translation
Date
Saturday, October 9th – 11:30 a.m. – 12:15 p.m.
Participant
Niels Alberg: Co-founder of Will & Agency and CEO of Publikum
Moderator
Antoni Roig Telo: Associate professor of the Faculty of Information and Communication Sciences, Universitat Oberta de Catalunya (UOC). Researcher at the Mediaccions research group (UOC).
Location
Industry Room – Catalan Films (Hotel Meliá Sitges)
Co-organizing entity


VIRTUAL PRODUCTION: THE ERA OF REAL TIME
Activity description
Punk Visual Studio have developed an in-house real-time virtual production system. They will present how this system works from the conception of the project in the pre-production phase, what virtual scouting is, how it is shot on a green chroma set with preview and real-time composition, and what the post-production consists of in order to reach final delivery. They will also review in which scenarios, within an audiovisual production, virtual production becomes a tool that can range from the useful to the indispensable.
Date
Tuesday, October 12th – 10:30 a.m. – 11:25 a.m.
Participants
- Demian Sabini: CEO and co-founder of Punk Visual Studio.
- Xes Vilà: CTO and co-founder of Punk Visual Studio.
Introduced by
Mònica Garcia Massagué: General Manager of SITGES – International Fantastic Film Festival of Catalonia.
Location
Industry Room – Catalan Films (Hotel Meliá Sitges)
Co-organizing entity
